I’ve worked in the UK non-profit sector for 12 years. A founder member and former trustee of CharityComms, I’m an experienced traditional media relations and digital communicator, blogger and speaker.
In 2007 I founded the Third Sector PR & Communications Network on Facebook – to connect voluntary sector comms, digital specialists, journalists and fundraisers to each other.
I have blogged for The Guardian, Civil Society, and AskCharity, and have spoken at many a conference, seminar, and tweet-up on the sector’s use of real-time web.
Day job
As Public Relations Manager at young people’s charity Whizz-Kidz I develop key relationships with journalists and media to deliver targeted communications to promote the charity’s service delivery, young people’s participation and campaigning. I’m also the liaison between the charity and its Patrons. I’m best known outside Whizz-Kidz for devising its social media and real-time web strategy – a role that I’ve recently moved away from to concentrate on media relations strategy.
Scope
During my time as a public relations officer at disability charity Scope, I secured key spots on BBC Radio 4′s Today programme, ghost-wrote comment pieces for senior management for New Statesman, and Community Care magazine, penned blogs in youth media, and scored national coverage for some of the organisation’s key campaigns such as disability welfare reform.
I managed the media relaunch of Disability Now magazine, introducing new disabled editor Ian Macrae through interviews in The Independent, PR Week and other trade. I also lectured undergraduate journalism students on depicting disability in the press.
End Child Poverty
In 2008 I had the opportunity to work on the End Child Poverty rally in London, and did all of the vox-pop interviews with participants during the march for the official campaign video.
Interviews
Read an interview with me in The Guardian July 2011, and a little more in this interview at Financetalking.com, December 2010.
It should go without saying that all opinions expressed here are my own and do not represent the views of my employers or associates.
Image from BeGoodBeSocial Glasgow April 2011. copyright http://www.trixtaphotography.co.uk/
