Charity marketing: can we subvert without cruelty?

I almost didn’t write this post because the ad is apparently four months old, but having only just seen St John’s Ambulance DRTV offering ‘Helpless’ – and holding some reservations about it – I decided to go ahead. If you haven’t seen it yet, Helpless (created by Bartle Bogle Hegarty) begins with some well-trodden, emotionally difficult … Continue reading

Why I ate my hat when it came to Google Plus

So my pal Roberto Kussabi wrote an article in The Guardian’s Voluntary Sector Network a year ago outlining why he thought Google Plus was important, but was no match for Facebook or Twitter just yet. I said in the comments that I couldn’t see the point of G+ until it had the kind of user … Continue reading

So…I guess I left Facebook

My name’s Rob and I’m an addict. Or rather (and less melodramatically), I recognise addictive traits in how I approach things, which is sometimes useful and sometimes not so. And so, after wrestling with a decision that would have been unthinkable 12 months ago, I decided to turn in my passport to (reportedly the third largest country … Continue reading

How to solve a problem like legacy giving?

This weekend, legacy giving – and namely Oxfam – enjoyed a significant boost in the form of a deceased donor’s generous (if unusual) posthumous gift; a gambling bet on the success of tennis champ Roger Federer, bequeathed to the charity. Sadly, Nicholas Newlife did not live to see his wager that Federer would win a 7th Wimbledon men’s … Continue reading

Faith needs restoring in volunteering after Jubilee bad comms

This week, the story of the Jubilee stewards – ferried to London to work shifts during the Queen’s celebration events – threw an unwelcome spotlight on volunteering; principally what can go wrong when careless management lets things go to rot. To recap: jobseeking ‘volunteers’ reported to The Guardian that when their coach arrived two hours early … Continue reading

‘The innovation revolution’

“The proliferation of user-generated-content online has created an appetite for guerilla campaigns and content. It means charities like Whizz-Kidz don’t have to use incredibly high-production value videos or expensive advertising – and it has allowed us to employ the techniques of online marketing almost in lieu of a PR budget…” Read more about why charities … Continue reading

Giving is a game – who’s playing?

Earlier this month, I explored the growing use of ‘gamification’, and put a spotlight on one charity who are using it to encourage exercise – and energy saving. What’s gamification when it’s at home? Well, read all about Living Streets ‘Great British Walking Challenge’ over at CharityComms’ AskCharity blog.

A policy of getting things right online

Over on the very tiger’s blog, I’ve summarised my four top tips for establishing a social media policy, and listed some external resources such as BBC News’ staff guidelines.Take a look – and do offer your own ideas or examples, either over there or here. Do you agree?

Spare charities from #copyrightfees

There is a great debate over on The Guardian’s Voluntary Sector Network today around the fees that the NLA (Newspaper Licencing Agency) obliges charities to pay for collecting – and circulating – its media coverage. Vicky Browning, Director of CharityComms lays out her charge  (full transparency: I am a trustee of CharityComms) and David Pugh, Managing Director of the NLA … Continue reading